Tay-Tay: The two headed monster of marketing doom!

Performers - Singers

By David Grimes

Tuesday, 24 November 2009

Image courtesy Sony Music Entertainment. All rights reserved.

Swift and Lautner two hottest names in the noösphere

It’s a marketing director’s dream come true.

Taylor Swift swept the American Music Awards on November 22, kicking Michael Jackson, Lady Gaga, Eminem and Kings of Leon to the curb in no uncertain fashion. She garnered Artist of the Year, Favorite Pop/Rock Female (apparently the voters weren’t fazed by her “country” roots), Favorite Country Female, Favorite Adult Contemporary Artist, and Favorite Country Music Album. There’s also talk everywhere about the reigning CMA Entertainer of the Year’s run-in with an Idaho sports bar’s alleged use of her tracks in an infringing manner and a pending lawsuit.

Enter Taylor Lautner, one of the stars of the blockbuster Twilight Saga: New Moon. As he revealed in his current publicity tour, he’s dealing with two thousand crazed Brazilian fans in an episode described by Conan O’Brien as "It's like a zombie movie, only it's beautiful girls.” We should all have such problems.

And coy as they’ve both been on the subject, that the two are dating has been an open secret for some time now. Kudos to both of them for resisting what’s sure to have been a ton of pressure by their respective marketing apparatchiks to play that angle up, all the way to marketing heaven.

Of course, when you see things like this, you have to wonder if they’re putting up that much of a fight.

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